Your Data, Our Responsibility
PRIVACY POLICY
How Highway 39 Event Center collects, uses, and protects your personal information.
Effective Date: December 8, 2025
Applies To: https://new.highway39.com/ and all associated services operated by Highway 39 Event Center.
1. INTRODUCTION
Highway 39 Event Center ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or attend events at our venue located at 1563 S State College Blvd, Anaheim, CA 92806.
By accessing or using our website, submitting forms, or providing personal information to us, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or provide personal information.
2. INFORMATION WE COLLECT
2.1 Information You Provide Directly
When you interact with us, you may voluntarily provide the following types of personal information:
- Contact Information: Name, email address, phone number, and mailing address when you submit a proposal request, contact form, or inquiry.
- Event Details: Event type, date preferences, estimated guest count, and special requests submitted through our proposal request forms.
- Newsletter Subscription: Email address when you subscribe to our mailing list for event updates and announcements.
- Booking Information: Payment details, contract terms, and event logistics shared during the booking process (collected offline or through secure third-party payment processors).
2.2 Information Collected Automatically
When you visit our website, certain information may be collected automatically:
- Usage Data: Pages visited, time spent on pages, referring URL, browser type, device type, and operating system.
- IP Address: Your Internet Protocol (IP) address, used for security, analytics, and geographic identification at a regional level.
- Cookies & Similar Technologies: Small data files stored on your device. See Section 6 for details.
2.3 Information from Third Parties
We may receive limited information from third-party platforms you use to interact with us, such as social media platforms (Facebook, Instagram) when you engage with our public posts or submit inquiries through those platforms. This information is subject to those platforms' respective privacy policies.
3. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
- Event Services: To respond to inquiries, prepare proposals, coordinate event logistics, and manage bookings.
- Communication: To send event updates, newsletters, promotional materials, and announcements you have opted into.
- Website Improvement: To analyze usage patterns and improve our website's functionality, content, and user experience.
- Security: To detect, prevent, and address fraud, abuse, and security issues.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
4. INFORMATION SHARING & DISCLOSURE
We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information only in the following limited circumstances:
- Service Providers: With trusted vendors who assist in operating our website, processing payments, or delivering services (e.g., email marketing platforms, payment processors). These providers are contractually obligated to protect your information.
- Event Coordination: With vendors you have specifically approved for your event (e.g., caterers, entertainment, photographers) and only the information necessary for event logistics.
- Legal Requirements: When required by law, court order, or governmental regulation, or to protect our rights, safety, or property.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, in which case your information may be transferred as part of the transaction.
5. DATA SECURITY
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted through our website
- Secure hosting infrastructure with regular security updates
- Restricted access to personal information on a need-to-know basis
- Email address obfuscation to prevent automated scraping
While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.
6. COOKIES & TRACKING TECHNOLOGIES
Our website uses cookies and similar tracking technologies to enhance your browsing experience. Types of cookies we use include:
| Type | Purpose |
|---|---|
| Essential | Required for website functionality, security, and form submissions. Cannot be disabled. |
| Functional | Remember your preferences and settings to provide a personalized experience. |
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. Most browsers allow you to refuse or delete cookies. Consult your browser's help documentation for instructions.
7. YOUR RIGHTS & CHOICES
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we update or correct inaccurate personal information.
- Deletion: Request that we delete your personal information, subject to legal retention requirements.
- Opt-Out: Unsubscribe from marketing emails at any time using the link at the bottom of any email, or by contacting us directly.
- Do Not Sell: We do not sell personal information. California residents have additional rights under the CCPA (see Section 8).
To exercise any of these rights, please contact us using the information in Section 10 below. We will respond to verifiable requests within thirty (30) days.
8. CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know: You may request details about the categories and specific pieces of personal information we have collected, the sources, purposes, and third parties with whom we share it.
- Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
- Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
- No Sale of Data: We do not sell personal information as defined by the CCPA/CPRA.
9. DATA RETENTION
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Inquiry and proposal data is retained for a reasonable period to support ongoing client relationships. Newsletter subscriber information is retained until you unsubscribe. Event booking records are retained as required by applicable tax and business regulations.
10. CONTACT US
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
Highway 39 Event Center
- 1563 S State College Blvd, Anaheim, CA 92806
- (714) 699-2539
- events@highway39.com
- Contact Form
11. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Effective Date" at the top of this page. We encourage you to review this page periodically. Continued use of our website after changes constitutes acceptance of the updated policy.
This privacy policy was last updated on December 8, 2025.